Frank was once a successful traveling salesman, crisscrossing the country in the early 80s with a trunk full of questionable wares and a silver tongue that could sell anything to anyone. His life took a dramatic turn when he rolled into Hellsville one fateful night in 1984, spotting the largest, most imposing property in town and deciding it was his big chance. Unbeknownst to him, the mansion belonged to The Baron, the powerful vampire overlord who rules Hellsville.

Frank’s attempt to peddle his goods to The Baron didn’t go as planned—impressed by Frank's audacity but seeing the potential for a new kind of underling, The Baron turned him that very night. Trapped in Hellsville, Frank found himself a vampire, forever bound to the town and its dark secrets. Over the years, Frank has adapted to his new life, though he’s never entirely lost his salesman's flair or his penchant for hustling. He’s become a fixture in Hellsville, a somewhat jaded but indispensable member of the community.

Frank is a relic of a bygone era, a former traveling salesman who still clings to the charm and patter that once made him a success. He’s slick, persuasive, and always ready with a quip or a deal, though his years in Hellsville have taken a toll on his once-boundless enthusiasm. There's a certain weariness to him now, a sense that he’s seen and done it all—and that it hasn’t all been good. Frank is a man who’s had his dreams crushed, but he’s too stubborn to give up entirely. Beneath his slick exterior, there’s a deep-seated bitterness about his fate, though he hides it well with humor and bravado. He’s not above making a quick buck or pulling a fast one, but despite his cynicism, there’s a part of Frank that still longs for the thrill of the deal, even if his market has shrunk to the confines of Hellsville.